Understanding and planning internal engagement (PS-050)

Internal engagement is just as important as engaging externally, and the same processes can be used. Employees are an important stakeholder group and should be considered as part of all strategies and plans. This course looks at ways to make sure an “all of organisation” approach works.

On this course you will learn about
  • The engagement spectrum
  • Identifying and prioritising communities and stakeholder groups
  • Relationships between an engagement strategy and other organisational strategies (like, communication, marketing, client relationships, human resources and also project plans)
  • Engaging with employees to act as community advocates
  • Measuring results and effectiveness
  • Things your board/council/senior leadership team will be looking for

Duration
  • 2½ – 3 hours

Ideal for
  • Engagement practitioners
  • Planners
  • Communication managers and advisers
  • HR managers and advisers
  • Senior managers

Recommended course size
  • 5-20 practitioners

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